Two women in a women's fashion boutique. Buy 2: 10% off; buy 3: 15% off; buy 4: 20% off.

FALL COLLECTION

Timeless style for fall

Discover our selection of dresses, jackets and coordinated looks.

Shop the collection

Explore dresses and styles for this season.

Fall Favorites

Illustrative concept of an Alicia Herrera boutique on a Palm Beach-inspired luxury shopping street

CUSTOMER REVIEWS

What our customers are saying

Translated from Spanish.

Fotografía de Susana
★★★★★
“I thought prints weren’t for me anymore at my age, but I was so wrong. The skirt looks lovely with a simple sweater and feels really elegant. Even my friends have asked where I bought it. I love it!”

Susana — Tarragona

Fotografía de Begoña
★★★★★
“I find it so hard to find clothes that flatter me. I love this set. It’s comfortable, drapes beautifully, and makes me feel put together without any effort. It’s been a long time since I felt this good in what I was wearing.”

Begoña — Marbella

Fotografía de Andrea
★★★★★
“I don’t want to dress like my daughter, but I don’t want clothes that make me look older either. This jacket is exactly my style. It’s elegant, a little different, and goes with everything I own. When I put it on, it feels like I have a whole new outfit.”

Andrea — Valencia

Fotografía de Raquel
★★★★★
“I was tired of buying clothes I never wore because I didn’t feel comfortable in them. This set is different. I wear it to grab coffee, run errands, or have lunch with friends. I’m comfortable and feel put together without having to think about it.”

Raquel — Logroño

Fotografía de Eva
★★★★★
“I fell in love with the color right away, but the best part was how I felt wearing it. It’s one of those outfits that brightens your day and makes you feel pretty without even trying. I hadn’t been this excited about something new in ages.”

Eva — Granada

Fotografía de Montse
★★★★★
“I finally found modern clothes that don’t feel like they’re made only for women in their twenties. This set is just what I was looking for: comfortable, flattering, and stylish. I feel good in it without having to wear anything tight. A great find!”

Montse — Madrid

Fotografía de Elena Navarro
★★★★★
“After a few disappointing experiences buying clothes online, I had my doubts. But when I tried it on, I loved the fit. The color and details are beautiful. It made me excited to try something different again.”

Elena Navarro — Málaga

Vintage-style illustration of an Alicia Herrera boutique inauguration inspired by Palm Beach; fictional scene

Our story

Our story began in Madrid in 1988, when Alicia opened a boutique where women could feel beautiful and at home.

Today, we share the styles that shaped Alicia Herrera 1988 through our online collection.

Thank you for being part of our story. 🤍

Our Story

BEFORE YOU BUY

Frequently asked questions

How do I choose the right size?

Check each product's size chart. Measurements are in centimeters and sizes vary by style. Compare the measurements with a similar garment you own. Email info@aliciaherrera1988.com if you need help.

Can I return an item?

Yes. You have 30 days from delivery to request a return, subject to the return policy. Returns are handled through our warehouse in Asia, and return shipping costs are normally paid by the customer.

Do you ship to the U.S.?

Yes. U.S. orders qualify for free shipping with no minimum purchase. You'll receive tracking information once your order ships.

How do I pay securely?

Use the secure payment options available at checkout.

How can I contact you?

Email info@aliciaherrera1988.com with your question or order number.

Free shipping

Free shipping on U.S. orders, with no minimum purchase.

30-day returns

You have 30 days from delivery to return your item.

Soft fabrics

We choose soft fabrics that feel comfortable all day.

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